Brain Power 2020

Researchers bring us two perspectives on enhancing intelligence. Neuroplasticity can be influenced in a positive direction to improve brain power!”


In animal research Marian Diamond described what rats did to enhance their brain power by being active in an enriched environment. Watching from a neighboring cage did not give rats better brain power. Activity was essential.”


Then when they held and talked to her rats, their lifespan increased 50% to the equivalent of 90 years of human age. Throughout this period of enrichment with added positive psychology, her rats continued to show improvements in brain chemistry, architecture and performance. Thus, Marian Diamond found that, even to the equivalent of 90 years of human age, her rats enjoyed vigorous longevity while they were “Enriching Heredity.” She believed that humans could earn these same benefits of increasing brain power, of “enriching heredity.” Watch Marian Diamond’s YouTube video, “Older Brains, New Connections” for her brilliant presentation on this topic.


In human research James Flynn found that we are making massive IQ gains from one generation to another. This has been documented in over thirty countries around the world. Flynn is not saying we’re born with better brains but that we are developing brain power that makes it possible for us to deal with an increasingly complex modern world that includes working with problems of economic development.


Taken together, the research of Diamond and Flynn suggests:
That taking an active role in solving environmental challenges can help build better brain power AND
That tender touch and talk could significantly increase the probability that you can “enrich heredity” for a brain-span that exceeds your lifespan.


Brain Power 2020 blogs will explore ways we can influence neuroplasticity to build better brain power.

One Reply to “Brain Power 2020”

  1. Dear Dr. Joyce,

    Earlier this morning, I sent you an e-mail thanking you for your presentation on BRAIN POWER 2020 -The Practical Application of Neuroscience in PM. After sending that missive to you, I found myself going around your website to become familiar with it, and I wanted to give you some feedback on its functionality in the hope that it will be helpful to you. For example, when I tried to follow you on Facebook by clicking on the icon for that service at the bottom right corner of your webpage, I was taken to my Facebook account with a message that said that the content was not there. And, when I clicked on the subdued “Email Us!” hyperlink in the bottom right corner of your page, it opened an e-mail for me but did not insert your e-mail address. Anyway, given how important social media can be to a business nowadays, I wanted to make sure that you were made aware of these non-functioning components of your website.

    Deak Lundlee

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